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    « Real Programmers - xkcd | Main
    Sunday
    Aug012010

    What does your email address say about your business?

    Like a virtual handshake, your email address can speak volumes about your business without saying a word.  If you're still asking potential customers to contact your Yahoo or Gmail account, it doesn't remind them of doing business with an established, professional company.  Your contact information could get lost among their family and friends with similar looking emails.

    The most difficult step in getting your new email address is finding an available domain name.  Luckily, if you have a unique business name you'll probably find the corresponding domain name available.  So if your company name is Babushka Interiors - you're going to find www.babushkainteriors.com is available.  Now, if you have a name like Johns Plumbing, John over in Broward County Florida already beat you to it.  To see if your business name is still available, check out Instant Domain Search and start typing.  It will let you know if your name is available on .com, .net or .org is available.  A few helpful hints:

     

    • Don't be discouraged if your business name is taken.  Try your company slogan or a funny, short saying about your business.  The most important thing is that your customers remember it.  So when I was searching for my dad's domain name, Steves Trees.com was taken - so we bought www.icuttoplease.com which is the slogan on all his trucks.  We never have to worry that someone will get us mixed up with another tree trimmer!
    • Always try to use a .com domain name.  Functionally, there is no difference between a .com, .net or a .org (or most other domains) - but your customers trying to get to your site WILL notice.  It's all about being memorable and when someone needs your service and remembers your name or slogan - you don't want them going to someone else's website accidentally.  Unless someone is clicking on a link to get to your domain, people are not going to remember to use .org or .net in their moment of need.

     

    Once you find your dream domain name, make sure it's short and memorable and it's actually something.com - you're half way there!  The next part of the process is the technical stuff of knowing where to point all these names to.  You can wait until the next part of our article to get an overview of what you need to do, but obviously we suggest contacting info@wcitgroup.com to let us help you personally.

     

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